6 days old

Yield Management Leader for Watson Advertising

New York, NY 10007
  • Job Code
    253817BR

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.


Your Role and Responsibilities
The Weather Company's advertising sales division is now Watson Advertising, and represents the evolution of our sales organization since being acquired by IBM. We are an ecosystem of media, data, and AI technology solutions designed to help you save time, connect with customers, and drive ROI. We are seeking a Yield Management Leader.

The Yield Management Leader is responsible for developing and maintaining industry leading pricing, packaging, and inventory management capabilities to support all Sales Channels (Programmatic, Direct, and Local) and Partnerships. This role will report into the Head of Operations in NYC.

This is a highly critical role working cross-functionally with Sales Management, Ad Product, Product, Programmatic, Finance, and Client Solutions to make strategic decisions about the companys business to maximize revenue. The Leader will demonstrate the ability to think strategically, pull creative insights leveraging large sets of data, be extremely organized, and highly motivated to perform.

You will play a critical role in partnering with the Data Analytics team to fully automate Programmatic floor price optimizations by continuing to refine and build out models that will leverage deep learning algorithms to maximize revenue. This offers the opportunity to work with Data Engineers and Yield Analysts to take full control of effectively optimizing floor prices without constantly analyzing and updating floor prices manually using estimates and conservative testing. This will be an amazing opportunity to be part of the latest tech advancements in the Programmatic marketplace.

Key Responsibilities/Tasks:
  • Continuously monitor and enhance rate cards and discount parameters for Direct Sales, Programmatic, and Agencies. Research to define pricing value based on market competition and product performance and implement tactics to improve CPM across all Sales Channels.
  • Work closely with Data Analytics team to continuously refine and test models to optimize floor price for Open Exchange revenue
  • Develop and deploy tactics to improve sell-through across all Sales Channels. This includes but not limited to sponsorship packaging, seasonal packaging, and promotional discounts
  • Manage and provide in-depth pricing, revenue, and inventory utilization reports for executive and senior management in a periodic basis.
  • Provide revenue modeling to forecast revenue, impression, and CPM change for new products, change products, and new partnership deals
  • Partner with Ad Product, Product, Ad Ops, Programmatic, and Finance to brainstorm on new market opportunities/challenges impacting price and revenue (e.g. viewability, lazy loading, header bidding, priority management)
  • Oversee inventory systems & vendor relationships to enhance features and manage any system failures and bugs
  • Manage escalations from Sales on specific order issues resulting in high bonus inventory or make-good approval, and other special exception handling
  • Work with Senior Sales Management team and Client Solutions on crafting media plans and pricing for special partnership deals and sponsorships.
  • Drive continuous improvement to existing process and tools by initiating and managing new projects with the team (e.g. reservation policies, improvements to planning tool, sales support queue management)



Required Technical and Professional Expertise
  • At least 6 years of experience working in digital media; Publisher, Ad Tech, or Agency experience in Yield Management, Pricing & Inventory Management, or Revenue Operations.
  • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment.
  • Demonstrated experience in data management and analytics tool such Staq, Qlik Sense, Tableau, and MS Office (Excel, PowerPoint).
  • Experience in Publisher side ad technology platforms (Inventory Management Tool, Ad Server, OMS, DMP, SSP).



Preferred Technical and Professional Expertise
  • None



About Business Unit
At IBM Cognitive Applications, we build open applications that unlock the power of data for clients, partners, and developers. Running on top of IBM's unique Hybrid, Multi-cloud and AI infrastructures, these applications work across horizontal domains and bring our technology to life for end users. Cognitive Applications unit includes: Watson Customer Engagement, Watson IoT, Watson Media and Weather, Talent & Collaboration, Digital Growth & Commerce, and IBM Developer teams.


Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.


About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.


Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.


Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Categories

Industry

  • Computers Software and Hardware
Posted: 2019-09-12 Expires: 2019-10-12

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Yield Management Leader for Watson Advertising

IBM
New York, NY 10007

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