29 days old

Watson Health - Performance Marketing Event Manager

Multiple Cities, Multiple
  • Job Code
    216018BR
Job Description
Location: You may reside (Raleigh, NC, Chicago, IL or Cambridge, MA areas)

This role is part of the Watson Health team. We aspire to improve lives and give hope by delivering innovation to address the worlds most pressing health challenges through data and cognitive insights.

IBM Watson Health Performance Marketing team is looking for a talented and experienced Event Manager to work in conjunction with the end-to-end campaign strategy to support the Watson Health segment business and revenue objectives. This role includes developing strategic face-to-face event plans, recommendations and design as well as tactical execution and measurement of each event to ensure appropriate ROI. The Event Manager role is accountable to work with the cross functional marketing teams to create exceptional client centric event experiences.

Responsibilities include:
Developing the event experience plans and executing the event plans in conjunction with an end-to-end campaign strategy that supports the business revenue objectives.
Developing an event strategy as part of a multi-touch, integrated path to deeper client engagement
Managing the event budget and agency relationships, in partnership across all marketing disciplines.
Measuring success through event registrations, attendance, responses, lead management, revenue and ROI.
Management of the follow up post event

Attributes:
Always representing the highest integrity in all dealings both internally and externally.
Truly loves event management and brings enthusiasm and passion to the role
Team player who can jump in and assist on any task, as needed
Positive, motivational, and inspiring.
Highly organized with strong project management skills
Possesses excellent collaboration and communication skills

MKTG

Required Technical and Professional Expertise

At least 5+ years of experience in marketing with heavy emphasis on event design and execution
Ability to interface effectively with business executives on relevant plans and programs
Good presentation skills
Can manage deadlines, assorted fire drills and multitask across many demands
Possesses marketing and leadership background with solid experience in event planning and execution



Preferred Tech and Prof Experience

Proven and demonstrated results in exceeding revenue targets


EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Categories

Industry

  • Computers Software and Hardware
Posted: 2019-04-24 Expires: 2019-05-24

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Watson Health - Performance Marketing Event Manager

IBM
Multiple Cities, Multiple

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