19 days old

Watson Health - Campaign Manager

Cambridge, MA 02139
  • Job Code

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems.

Your Role and Responsibilities

Do you have background in Healthcare Marketing and thrive off showing business results from your marketing campaigns? Do you know how to deliver end-to-end demand generation campaign results for Healthcare technology and solutions using the latest digital channels?

If you're looking for a new opportunity to create real, positive impact in the Healthcare industry by helping professionals leverage the benefits of AI in their daily work, we should talk.

We're hiring in IBM Watson Health Marketing - looking for strong marketing professionals that can enhance our buyer's experience with us. You should possess strong business acumen and communication skills, the ability to project manage multi threaded projects, be able to work across virtual teams and tackle complex challenges head on. You must show proven results in your past experience building leads and pipeline for complex products in the B2B space.

The campaign manager is responsible for the end to end client journey creation and optimization. You are responsible for driving demand for the Life Sciences portfolio in Watson Health - through campaign design, digital promotion, events, and other forms of outreach. Constant focus on refining and optimizing execution is paramount. Ability to lead and manage multiple projects at the same time is critical to success in this role as well as strong communication skills, ability to derive insights from data, and ability to work in agile fashion.

Day to day:
  • Bringing an audience-first approach to planning and overseeing campaign strategy, designing the buyer's journey throughout the life of a campaign
  • Development of expertise in the tools and processes used to create and execute campaigns
  • Drive agile practices in execution and continuous improvement
  • Develop testing approaches to drive optimization
  • Ensure end to end execution - strong digital support, well integrated event strategy and conversion
  • Deliver outstanding results, on time and on budget


Required Technical and Professional Expertise
  • 5+ years marketing experience in B2B
  • Digital marketing experience - paid search, content syndication, display
  • Experience in Project management,
  • Excellent communication,
  • Ability to manage virtual teams

Preferred Technical and Professional Expertise
  • Healthcare marketing experience a plus but not required

About Business Unit
IBM Watson Health is pioneering a new partnership between humanity and technology with the goal of transforming global health and revolutionizing many aspects of the medical and pharmaceutical industries, as well as government sectors. We aspire to improve lives and give hope by delivering innovation to address the worlds most pressing health challenges through data and artificial intelligence insights.

Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world. What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.



  • Computers Software and Hardware
Posted: 2019-10-27 Expires: 2019-11-26

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Cambridge, MA 02139

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