13 days old
2017-11-092017-12-07

User Acquisition Specialist

Redmond, WA 98052
  • Job Code
    581789
  • Payrate
    $35 To $45

User Acquisition Specialist needed for a Contract Opportunity with Randstad Technologies client in Redmond, WA.


Job Description:


Our client is a casual game studio and they are focused on delivering the best casual games for PC and Mobile devices. They are looking for an experienced Digital Apps Customer Optimization Specialist to join them as they support their Client Casual Games on the Windows, iOS, and Android platforms.


You will work closely with Production, Design, Marketing and Ad Operations to deliver results across the portfolio. They are looking for self-motivated individuals that are excited to dream, manage and support great products.


Top 3 must-have hard skills



  • 1+ Years' Experience in App/Game customer acquisition, or Digital Performance Marketing role (User Acquisition is a must)
  • Experience in App Store and Social strategies and tactics to drive app growth
  • Thorough understanding of App Description and Screenshot optimization


The key to this position is that we're looking for more of a marketer, not a producer (even though the title itself is producer).


Keys are:



  • Performance Based Digital Marketing Experience
  • App and/or Game Customer Acquisition Experience.


    • Paid Acquisitions
    • Natural Acquisitions


      • Store Page Optimizations

    • Earned
    • Owned

  • App Store Search Optimizations


    • Keywords, Paid Search



Responsibilities (here's the laundry list):



  • Optimize Client Casual Games app store pages on Windows, iOS, and Android platforms to drive app installs
  • Own app store pages
  • Manage creation of Assets (Text, Screenshots, Product Videos, etc)
  • Manage internal approval process
  • Execute changes
  • Report Results
  • Suggest additional Improvement to drive app installs
  • Customer Communication
  • Engage with customers to determine what drives usage & retention
  • Review/Track Daily Ratings/Reviews
  • Report trends/issues as they appear to Production
  • Own in-game customer communication of upcoming product features
  • Drive Search Engine Optimization
  • App Store
  • Web search
  • Other Search Optimizations
  • Communicate Results
  • Work with internal and external marketing teams to Manage Customer Acquisitions Activities
  • Develop User Acquisition Plans
  • Identify best User Acquisition partners for the desired target market.

Categories

  • Information Technology

Randstad utilizes a technology-driven focus with a human touch to provide better staffing and business solutions to organizations around the world. Our team of experts match professionals with available career opportunities in a variety of fields.

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User Acquisition Specialist

Randstad Technologies
Redmond, WA 98052

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User Acquisition Specialist

Randstad Technologies
Redmond, WA
US

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