5 days old
2018-05-212018-06-18

Trial Conversion Marketing Manager

Somerville, MA 02145
  • Job Code
    621512
  • Payrate
    $90,000 To $120,000

Job description


Client is looking for someone to grow their latest innovation in the software quality space, CrossBrowserTesting. Searching for someone who is passionate about learning everything they can about our users and how we can provide the best experience within the first 90 seconds of them finding us on the web and starting a trial. If you find yourself wanting to climb into users' minds in order to better understand how they are thinking within your user experience this is the role for you. If you love building complex funnels and understanding the most significant fall off points from one stage to the next submit your resume now.


Job Responsibilities



  • Work with a cross functional team of product owners, sales leader, developers, designers and marketing professionals to drive iterate through data driven experiments quickly learning more about the user with each experiment. Communicate the roadmap for these experiments as well as the results of these experiments back to the team in real-time.
  • Work closely with product management team to create a road-map for enhancements that will improve the experience for the end user within the trial and get them to understand the value of our product.
  • Conduct data-driven A/B tests using Optimizely as well as internal testing tool in order to learn more about key drivers of conversion leading into and within the trial process.
  • Use tools like Google Analytics, Mixpanel, Intercom and others in order to formulate a complete understanding of user behavior both pre- and post- conversion.
  • Hold user testing sessions both virtually and in-person in order to understand the hearts and minds of our end users.
  • Collaborate with the enterprise sales team to synthesize what reps are hearing within the sales process to implement improvements within lead generation tactics and campaigns.
  • Work with marketing manager and content marketing associate to create compelling inbound campaigns that fuel top of funnel acquisition growth.
  • Work to build value-added strategic partnerships with adjacent products or services that build awareness of our product within the market as well as position the business as a key player within the market.


Requirements



  • Previous experience: 3-5 years experience growing a SAAS business through iterative conversion testing.
  • Solid knowledge of various paid marketing channels and technologies, including paid search (Google AdWords), re-targeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), content distribution, and placement networks.
  • Experience using Marketo, Salesforce, Google Analytics a plus.
  • Bachelor's degree.
  • Strong written and verbal communication skills.

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Trial Conversion Marketing Manager

Randstad Technologies
Somerville, MA 02145

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Randstad Technologies
Somerville, MA
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