19 days old

Social Insights Strategist

San Francisco, CA 94107
  • Job Code
    579178
  • Payrate
    $25 To $28

We have a 4 month contract opportunity for a Social Insights Strategist in San Francisco, CA.


Job Description:


A data-driven marketer, this position will lead the development of social research and insights at the client, setting benchmarks for channel effectiveness, brand impact, competitive audits, and operational excellence. This individual will partner across the organization to inform and consult strategic investments through the lens of quantitative and qualitative social analysis.


Reporting to the Manager, Reputation & Engagement - this position will provide thought leadership, social research and insights to influence the client's social media strategy, reputation management, governance, and best practices. The role will use in-depth social knowledge and expertise to support and accelerate marketing and strategic campaign initiatives, aligning with the business objectives of improving retention, growing visibility and utilization of specialty services, and overall business growth.


Recognized as social research expert, implementing the client's enterprise-wide marketing insights and planning strategy.


- Lead social consumer research programs across the client's service lines - leveraging research disciplines including social listening, online reputation management data, and social focus groups to influence go-to-market strategies for patient acquisition, retention, and loyalty campaigns.


- The voice of the social consumer when working with strategy and creative teams, identifying whitespace for the client to invest and expand into new markets.


- Implement the social media monitoring and analytics program for the client - develop tracking protocols to drive learnings for the organization to improve marketing operations, digital patient acquisition, and investments in partnerships.


- Manage the analysis and insights of all client branded social media accounts, planning and executing social strategies for product and service line campaign launches, establishing channel benchmarks and KPIs across paid/organic initiatives to measure effectiveness.


- Develop actionable customer insights for business partners (e.g. service line brand marketing, marketing research and segmentation, valley and bay operating units, physician groups) to drive business solutions, innovations, and revenue growth.


- Partner with marketing research to direct and inform the qualitative and quantitative decision making process of market and audience segmentation, testing of campaign messages and establishing social as a primary channel for future market research and analysis.


Social listening and analytics expert, monitoring and reporting on campaign performance, industry and competitive landscape, and deep consumer insights.


- Organize and provide analysis of social channel metrics with regular reporting on progress against business objectives and growth targets. Provide data translation for senior leadership through deep analysis of social customer insights and impact of marketing investment across various audience segments.


- Establish best practices for social research methodologies; formulate plans to manage complex research paths that have significant impact to the business and enterprise-level operations.


- Track analytics, create weekly and monthly reports, and provide insights on social campaign performance to drive learnings and improve the ROI of future campaign investments.


- Create influencer channels through social research and insights, identifying, engaging and activating brand ambassadors and partners across digital platforms to increase familiarity and consideration of the client's brand and services across new audience segments.


- Consult across marketing and enterprise partners to develop, prioritize and manage social media research plans, establishing a regular cadence for business and service line specific reporting and dashboards, influencing key projects and business investments.


- Develop and lead implementation of strategic marketing initiatives, providing unique social channel insights to deliver greater efficiency of marketing paid media, and creation of customer/audience profiles.


- Conceptualize and lead a range of product and service line insights across all business areas: growth, marketplace/clinical operations and product.


Drive the client's social engagement best practices and sentiment research, creating a measurable patient experience across digital properties.


- Develop and execute measurement studies, analyze the impact of social media, and deliver weekly and monthly reporting on social engagement and online review metrics to marketing leadership reflecting campaign performance, operational issues/success, and improvements in overall consumer experience (e.g. brand response rates, engagement rates with new content, conversion of prospects into patients, etc.).


- Serve as social channel leader to educate internal partners (physician groups, facilities, call/web centers), agency partners and reputation management teams - training the client's engagement best practices and scaling across the system.


- Continuously improve process in community moderation, managing customer service "downtime", handoff procedures to internal teams, team roles/responsibilities, etc.; be a champion for finding new ways to deliver customer service through social media more rapidly and efficiently while still adhering to policy/protocol constraints.


- Lead communication studies to uncover trends, patterns, competitive insights and data to drive improvements in digital patient engagement.


- Oversee all online patient interactions, participating in social media conversations as an official representative of the organization with every response and interaction with consumers across all platforms.


- Develop and communicate strategies for improving operational issues by escalating concerns and patient feedback from social channels to various internal groups and stakeholders, driving change and greater efficiency across the system.


- Implement the social media monitoring and analytics program for the client - develop tracking protocols to drive learnings for the organization to improve marketing operations, digital patient acquisition, and investments in partnerships.


- Manage the analysis and insights of all client branded social media accounts, planning and executing social strategies for product and service line campaign launches, establishing channel benchmarks and KPIs across paid/organic initiatives to measure effectiveness.


- Develop actionable customer insights for business partners (e.g. service line brand marketing, marketing research and segmentation, valley and bay operating units, physician groups) to drive business solutions, innovations, and revenue growth.


- Partner with marketing research to direct and inform the qualitative and quantitative decision making process of market and audience segmentation, testing of campaign messages and establishing social as a primary channel for future market research and analysis.


Social listening and analytics expert, monitoring and reporting on campaign performance, industry and competitive landscape, and deep consumer insights.


- Organize and provide analysis of social channel metrics with regular reporting on progress against business objectives and growth targets. Provide data translation for senior leadership through deep analysis of social customer insights and impact of marketing investment across various audience segments.


- Establish best practices for social research methodologies; formulate plans to manage complex research paths that have significant impact to the business and enterprise-level operations.


- Track analytics, create weekly and monthly reports, and provide insights on social campaign performance to drive learnings and improve the ROI of future campaign investments.


- Create influencer channels through social research and insights, identifying, engaging and activating brand ambassadors and partners across digital platforms to increase familiarity and consideration of the client's brand and services across new audience segments.


- Consult across marketing and enterprise partners to develop, prioritize and manage social media research plans, establishing a regular cadence for business and service line specific reporting and dashboards, influencing key projects and business investments.


- Develop and lead implementation of strategic marketing initiatives, providing unique social channel insights to deliver greater efficiency of marketing paid media, and creation of customer/audience profiles.


- Conceptualize and lead a range of product and service line insights across all business areas: growth, marketplace/clinical operations and product.


Drive the client's social engagement best practices and sentiment research, creating a measurable patient experience across digital properties.


- Develop and execute measurement studies, analyze the impact of social media, and deliver weekly and monthly reporting on social engagement and online review metrics to marketing leadership reflecting campaign performance, operational issues/success, and improvements in overall consumer experience (e.g. brand response rates, engagement rates with new content, conversion of prospects into patients, etc.).


- Serve as social channel leader to educate internal partners (physician groups, facilities, call/web centers), agency partners and reputation management teams - training the client's engagement best practices and scaling across the system.


- Continuously improve process in community moderation, managing customer service "downtime", handoff procedures to internal teams, team roles/responsibilities, etc.; be a champion for finding new ways to deliver customer service through social media more rapidly and efficiently while still adhering to policy/protocol constraints.


- Lead communication studies to uncover trends, patterns, competitive insights and data to drive improvements in digital patient

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Social Insights Strategist

Randstad Technologies
San Francisco, CA 94107

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Randstad Technologies
San Francisco, CA
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