19 days old
2018-01-022018-01-30

Product Marketing Manager

Ashburn, VA 20147
  • Job Code
    591273
  • Payrate
    $41 To $46

The primary role of the Product Marketing Manager - Program Development is to design and implement segment based marketing programs driving strategic network revenue. This lead will work directly with the following extended partners to appropriately design and manage said programs: Product Management, sales, Go-To-Market, operations, demand generation and the broader marketing organization. The Product Marketing Manager will be accountable for driving both solutions sales as well as horizontal offerings to transform market awareness as a technology leader and innovator. This position is charged with framing and designing appropriate retention, acquisition, and upsell plans and programs with extension into the Channels. This position will also work with Product Management to ensure the portfolio is priced competitively and positioned to elevate market brand and revenue results. The primary objective is to drive double digits YOY growth of Vertical Revenues and sales with a targeted focus in strategic services.


The incumbent may manage a team of Product Marketing Managers who are expected to collaborate with Vertical and Regional Sales leadership as well as Product Management, Solution and Field Marketing teams to build and lead a sales enablement program to achieve year over year sales growth targets.


The incumbent must be able to understand and effectively articulate the interconnections of a marketing practice and must be able to develop an understanding of the multiple sales channels, product stakeholders and peer organizations for marketing program execution.. This is a highly visible role that includes both internal and external presentations, strategizing with key business leaders and technology partners, and frequent interactions with senior executives within Marketing and Sales organizations.



  1. Build, manage, and own an integrated marketing program for the channels supporting sales. Ensure marketing plans are developed addressing key customer segments within the larger business customer segment.
  2. Serve as the interface into Product Management, services as the Marketing Subject Matter Expert while developing the Go-To-Market strategy for the portfolio, Leads content development efforts. Develops acquisition, retention and upsell programs (defines the offers, creates the metrics for measurement and success, designs the overall program).
  3. Develop & maintain market segment business plans. Direct market research projects to gather customer insights to identify customer needs. Evaluate segment and industry trends, competitive analysis. Analyze market segment KPIs (subscribers, revenue, penetration) and make recommendations for improvement.
  4. Provide input and direction to Product Management, Training, Sales Operations, Go-to-Market, Marketing Communications, and Solution Development on marketing and sales material/tools needed in order to target the market segments. Provide guidance on positioning & communication strategies for market segments.
  5. Contribute content to written Concept Papers for new market segment opportunities in order to get new initiatives approved and prioritized. Identify opportunities, customer insights & requirements, Market sizing, high level business case, GTM plans and interface with various cross functional teams to get input into concept planning.
  6. Assist Product Manager with product-specific Proposition Plan, providing input to shape requirements and with product-specific GTM strategies. Act as overall subject matter expert and evangelist for market segments. Provide market segment input to various cross-functional teams.



  • Experience:
  • 5-7 years' experience in marketing, product marketing, and/or consulting within a high-tech environment
  • Experience leading market segment strategy and execution.
  • Experience defining business benefit to technology solutions.
  • Persuasive written and verbal communicator.
  • Strong attention to detail and commitment to producing quality work.
  • Excellent time management, organizational and leadership skills.
  • Able to set priorities effectively.
  • Proven individual contributor and collaborator.
  • Strong problem solver. Positive, energetic, creative thinker.
  • Customer-oriented
  • Self-starter and strong champion.






  1. Complete understanding of portfolio financial results with ability to analyze and develop appropriate plans and programs to drive growth and retention efforts for the business.
  2. Provide guidance and direction based upon sales successes as well as evolving market trends and dynamics.
  3. Collaborate with Sales to measure attainment of goals and collaborate with the team to take risks, fail, and fix through a coordinated feedback loop. Identify new product/service/program opportunities




Categories

  • Information Technology

Randstad utilizes a technology-driven focus with a human touch to provide better staffing and business solutions to organizations around the world. Our team of experts match professionals with available career opportunities in a variety of fields.

Featured Jobs

Career News

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Product Marketing Manager

Randstad Technologies
Ashburn, VA 20147

Share this job

Product Marketing Manager

Randstad Technologies
Ashburn, VA
US

Separate email addresses with commas

Enter valid email address for sender.

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast