6 days old

Product Marketing Consultant

New York, NY 10011
  • Job Code
  • Payrate
    $40 To $45

Product Marketing Consultant

The marketing consultant is primarily responsible for execution of product marketing tactics in support of the business's go-to-market strategy.

The marketing consultant will design and execute marketing programs to achieve revenue goals for new product launches, including identifying and qualifying prospects; creating and/or supporting lead generation programs; creating integrated product marketing campaigns; and leading sales force enablement.

The marketing consultant will work closely with product management and sales to understand our customers and products, and craft positioning, value propositions and messaging.

The marketing consultant may work with sales to identify gaps and opportunities in marketing sales support, and implement programs to provide needed support. The marketing consultant will measure program effectiveness by tracking and analyzing KPIs.

The role will report to the director of product and segment marketing, and will work closely with product management, marketing centers of excellence, sales and other departments to ensure effective tactics for meeting the stated revenue and customer satisfaction goals of the business.


  • Develop and maintain a strong knowledge of the Wolters Kluwer Lien Solutions family of products, including value propositions, competitive positioning, and features and benefits, as well as a knowledge of the target markets, including segment attributes and customer needs.
  • Ensure successful product launches by developing launch plans; executing go-to-market promotions (e.g., digital and direct marketing, lead gen programs, collateral, website content, conference presentation/exhibition, press releases, analyst relations, thought leadership, etc.); serving as a SME in relation to the product's value proposition and competitive position; assisting with the training of sales teams on how to prospect and qualify target customers, demonstrate value and close sales; and assisting sales leadership with establishing sales plans that will drive sales results consistent with the business plan.
  • Ensure program effectiveness by tracking and routinely analyzing KPIs, and revising strategies as necessary for success.

Additional Qualifications:

  • Collaborate across decentralized marketing team to ensure execution success across all marketing tactics.
  • Project management of vendors and partners.
  • May conduct competitive research and analysis, and share competitive intelligence with organization via internal- and external-facing materials and solutions.

Performs other duties as assigned by supervisor.

Job Qualifications:


  • 10+ years product marketing
  • Demonstrated success in executing product marketing plans
  • Proven experience managing creative process for direct marketing, advertising, collateral, etc.

  • Sense of urgency and focus; ability to deliver thoughtful, polished work sometimes under tight time constraints
  • "Self-starter" with ability to learn quickly through independent study
  • Flexible with ability to handle multiple projects with minimum supervision, and prioritize under tight deadlines
  • Strong interpersonal and team skills and the ability to foster cross-functional teamwork among sales, marketing, and engineering
  • Excellent written and verbal communication skills, with proven strength in copy writing and messaging
  • Market knowledge of commercial lending; mortgage; or related legal industry preferred
  • Pragmatic marketing certification preferred
  • BA/BS degree required

Travel Required:

Will vary by season and needs of business but could be up to 15%


  • Information Technology

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Product Marketing Consultant

Randstad Technologies
New York, NY 10011

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