13 days old

Principal, Market Developement & Insights

  • Job Code

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
l Work with IBM teams to assess the marketplace and provide actionable market insights
l Within the Market Development & Insights (also known as Market Intelligence) discipline, establish and maintain consultative relationship with internal business executives
l Present recommendations in order to facilitate decision making
l Build recommendations, link business priorities, current gaps, etc. to observations of market shifts
l Observe market shifts, be adept at analyzing a wide range of data and integrating relevant information into articulate market shifts
l Analyze how the new, emerging players are disrupting the existing engagement models and/or making different ways of doing business that are reshaping the competitive landscape. Use the insights to provide IBM recommendations on where we are at risk and where there is opportunity for IBM to partner or differentiate to further strengthen our existing beachfronts.
l Form/join virtual teams (of Market Development & Insights Professionals and other Marketing/Sales disciplines) to address client requirements
l Use and integrate IT opportunity, competitive intelligence and customer buying behavior information to prepare implications and recommendations of market shifts for internal clients.
l Engage research vendors and manage market intelligence research projects
l Work as a consultant in approaching projects and relationships with internal business & marketing leaders
l Identify internal leaders business challenges, understands the IBM business and shifting market conditions well enough to prepare meaningful recommendations (not just using market information to state the obvious)
l Establish strong networks within the company and works well with senior executives
l Capable of speaking frankly to senior level clients, comfortable working in a complex and large organization
l Naturally curious, hard working, and capable of independently solving problems
Strong business acumen, and able to develop relevant analysis for clients

Required Technical and Professional Expertise
l Master's Degree
l English: Fluent
l Chinese simplified: Fluent
l Extensive knowledge and experience in providing market dynamics and industry shifts of IT
l Market research, market intelligence related working experience, consulting experience preferred
l 15 years of experience as market intelligence professional (i.e. market research, business consulting, strategy formation, market forecasting, customer/account segmentation and competitive intelligence)
l Strategy, consulting, or consultative experience (i.e., critical thinker, strong communication skills, strong analytical skills, capable of working in complex environments, strong client handling experience)
l Presentation and senior-level communication experience
Advanced usage of PowerPoint and Excel

Preferred Technical and Professional Expertise

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.



  • Computers Software and Hardware
Posted: 2019-11-06 Expires: 2019-12-06

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