10 days old
2017-12-012018-01-04

Marketing Program Manager

Hong Kong, Hong Kong Island
  • Job Code
    20993BR-1
Department Overview
The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflects our commitment to our customers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargos business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.

About the Role
The Regional Marketing team within Wholesale Marketing is responsible for strategizing, planning and ensuring execution of a variety of cross-Enterprise marketing programs that include traditional, digital and emerging mediums. As Marketing Program Manager for the Asia Pacific region, you are responsible for building brand awareness and promoting the full capabilities of Wells Fargo while serving as the centre of excellence for marketing in the region.

Responsibilities
  • Developing strategic marketing plans in support of regional and line of business growth goals by working with the Regional President and line of business management in APAC as well as Operating Committee and Centre of Excellence marketing partners.
  • Providing strategic and tactical leadership in the management of relationships and integration of plans/programs with cross functional business partners. Developing global marketing programs with strategic impact on the business; ensuring a One Wells Fargo approach to marketing activities.
  • Coordinating with marketing managers across all Wells Fargo lines of business operating in your market to execute regional programs and events.
    • Planning and directing marketing campaigns in support of business goals and new product launches
    • Planning online and print advertising, webinars, social media programs with Centres of Excellence teams
    • Partnering with Corporate Communications for public relations to raise awareness of regional capabilities and accomplishments
    • Tracking and evaluating performance of programs, services and projects and consults with business leaders to adjust plans to meet changing market and competitive conditions.
    • Directing cross business line regional customer events
    • Managing regional sponsorship strategies at Enterprise and line of business level
    • Creating lead-generation programs to targeted customers and prospects
  • May direct large scale, highly complex initiatives requiring cross-enterprise, cross-LOB and cross-functional resources.
  • Accountable for APACs digital programs including public website content and regional social media.
  • Negotiating vendor contracts and managing vendor relationships of medium size and complexity. Directs vendors, agencies and internal resources in developing and distributing creative program collateral.
  • Serving as enterprise brand steward for Wells Fargo in the region and ensuring adherence to brand standards as well as Legal, Compliance and Privacy regulations and policies related to marketing in the respective jurisdictions.
  • Driving consistent messaging and positioning in all customer-facing channels: digital, content, sales, marketing, collateral, meeting/events, etc.
  • Coordinating with Corporate Communications team to support senior leadership visits to the region for external activities.
  • Working with management to obtain resources, influence outcomes and ensure alignment with WF strategies/policies and business line objectives. May manage a small team and/or lead virtual cross-functional teams.
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  • Arts / Entertainment / Media
  • Management
  • Marketing
  • Retail / Wholesale

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Marketing Program Manager

Wells Fargo
Hong Kong, Hong Kong Island

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Marketing Program Manager

Wells Fargo
Hong Kong, Hong Kong Island
HK

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