11 days old

Marketing Automation Specialist

القاهرة, AL QAHIRAH
  • Job Code
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
Works closely with Campaign Managers, Digital & Analytics Specialists to support and enable campaigns from a tools perspective.

Specifies the functional design of the campaign and any underlying technical requirements. The specification is then built on the platforms and delivered live in market across multiple channels including digital (inbound and outbound), inside sales, email, and events.

Works with the necessary Marketing Tools (EMM, Marketer Workspace) and performs multiple actions, including:
- Offer definitions, audience cells, flowchart development.
- Apply global, local, and campaign specific rules (e.g. suppression/permission rules).
- Execute test runs of the campaign, troubleshoot any issues.
- Schedule, execute and monitor the campaign in market (including some base operational reporting)
- Retire the campaign and associated assets when appropriate.

People in this role are experts in marketing automation technology and its use in evolving technology like paid media, social media, and mobile.
Shares experience in MSC and will be involved in the education of their peers and in the development of their practice.

Required Professional and Technical Expertise
- Minimum 4 years of Marketing experience, with 2 years of Marketing automation experience
- Strong understanding of Marketing Automation platforms / Marketing Platform Ecosystem (preferred IBM Campaign, also known as EMM or Unica)
- Strong familiarity with B2C lifecycle marketing, customer marketing, engagement and retention
- Logical thinking, combined with Analytics capabilities.
- Candidates must be very organized, excellent team player and do excellent time management.
- Communication skills (being able to use business language to explain technical background)
- Excellent English language skills (written and spoken)

Preferred Professional and Technical Expertise
Candidates have to be very organized, excellent team player and do excellent time management.

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.



  • Computers Software and Hardware
Posted: 2019-08-10 Expires: 2019-09-09

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Marketing Automation Specialist

القاهرة, AL QAHIRAH

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