14 days old

Marketing and Communications Specialist

East Lansing, MI 48823
  • Job Code
    576569
  • Payrate
    $20 To $25

Our Lansing area client has a short term contract opportunity for a Marketing and Communications Specialist. This position weaves together traditional and non-traditional marketing channels with a heavy emphasis on digital marketing, content marketing, social media, and marketing analytics. Specifically, this role will oversee the development of lead-generation activities, such as trade shows, customer events, digital marketing / marketing automation campaigns, online advertisements, webcasts,


direct-mail, websites, and more.


Requirements:



  • Bachelor's degree in communications, marketing, business, journalism, or related field.
  • 5+ of experience in developing and managing marketing communication programs and demonstrated success achieving communications goals via diverse channels, including public relations, content marketing, and social media.
  • Experience in health care or consulting industries preferred.
  • Strong communications skills, especially concise, engaging, and goal-oriented writing across diverse mediums (e.g., print, digital, social).
  • Strong Word, Excel, PowerPoint skills. Working knowledge of CRM databases, bulk emailing tools, and CMS systems, preferably Drupal.
  • Working knowledge of campaign tracking and analytics, KPIs, and Google Analytics.
  • Excellent project management skills.
  • Creative, resourceful, and results- and detail-oriented.
  • Strong track-record implementing integrated marketing programs and understands the role various channels play in the marketing mix.
  • Proven success working collaboratively in a matrix organization (with SMEs and internal and external resources and vendors) to drive projects to completion and desired outcomes.
  • Proven ability to execute and get things done and ability to multi-task, manage multiple projects and balance competing priorities.
  • Ability to produce high-quality work within tight deadlines.
  • Can travel on a frequent basis with occasional overnight travel, as needed

Categories

  • Information Technology

Randstad utilizes a technology-driven focus with a human touch to provide better staffing and business solutions to organizations around the world. Our team of experts match professionals with available career opportunities in a variety of fields.

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Marketing and Communications Specialist

Randstad Technologies
East Lansing, MI 48823

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Marketing and Communications Specialist

Randstad Technologies
East Lansing, MI
US

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