3 days old

Graphic Communications Sales Executive

Irvine, CA
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Job Details

Job Title
Graphic Communications Sales Executive


The Graphic Communications Sales Executive (GCSE) is directly responsible for selling the full portfolio of Ricoh products and software solutions to Graphic Communications / Commercial Print accounts, with heavy focus to the Ricoh Production solutions portfolio, which includes: Ricoh's full suite of Production Color and Monochrome Cut Sheet and Continuous Feed Hardware, Software and Services solutions. The GCSE's responsibility is to sell into a pre-defined account base, consisting of mostly Signs Shops, but also including small to medium sized commercial print, direct mail, fulfillment centers and graphic arts accounts. They are to provide general Graphic Communications experience allowing them to bring value to business owners in this unique and growing Vertical, and the Graphic Arts Wide Format solutions space. They act as the Production Solutions and Graphic Communications Vertical sales expert, as well as the Account Manager, with expectations to engage key subject matter experts for solution based team selling, including the Production Workflow Engineers (PWE) and Graphic Arts Wide Format Specialists (GAWF) -- for both Technical and Wide Format expertise.


  • Responsible for spearheading RICOH's penetration and expansion in the Signs Shop space, along with smaller Graphic Communications Vertical (Commercial Print, Direct Mail, Print for Pay and Graphic Arts) accounts, through the development of a targeted customer strategy that includes customer segmentation, customer awareness activities and establishing a customer relationship.
  • Educated accounts within their assignment of the Ricoh Production Value Proposition, gaining credibility and consideration.
  • Manages, protects and develops territory base by analyzing and developing solutions for new and existing customer business communication requirements. Supports production strategies, products, and equipment within assigned territory.
  • Meet or exceeds unit, revenue and gross profit expectations including ongoing page growth within assigned territory.
  • Prepares and presents benchmark demonstrations, proposals, and value propositions within account assignment, utilizing product and/or technical resources -- as needed.
  • Develop strategies to penetrate ZBA (zero base account) opportunities, including reference selling.
  • Retains and grows current client base by selling incremental solutions and services within their base accounts, and through customer satisfaction.
  • Works closely with Ricoh's LDR organization to advance leads within their assignment.
  • As Account Manager, takes ownership for the resolution of any ongoing issues within an account within their assignment, utilizing the necessary local, regional and national resources needed.
  • Maintains records of all account activity within Ricoh provided sales database and CRM tool. Serves as first line of contact with client in the creation and maintenance of accurate paperwork on each sale.
  • Performs other duties as assigned.

QUALIFICATIONS (Education, Experience, and Certifications)

Typically Required:

  • 4-year college degree or equivalent experience in a related field.
  • Minimum of two (2) years business to business sales experience with advanced selling assignments experience is preferred
  • Minimum of two (2) years successful track record in capital equipment sales in Digital Printing and Solutions, and/or Graphic Communications Industry is preferred.

Ricoh is an EEO/Affirmative Action Employer -- Minorities/Women/Protected Veterans/Disabled.

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Graphic Communications Sales Executive

Ricoh USA
Irvine, CA

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Irvine, CA

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