26 days old

Google Analytics Marketing Analyst

Boston, MA 02210
  • Job Code
  • Payrate
    $60,000 To $80,000

Marketing Analyst

Looking for a Marketing Analyst to help achieve that goal. In this role, you will be responsible for translating data into insight and action in support of our data-driven strategy.

The ideal candidate has established skills using Google Analytics in a B2C ecommerce environment, and is now looking for the opportunity to broaden their analytics abilities. As a critical member of the analytics team, you will be the go-to authority on digital analytics.

You will look for opportunities to relate online data with offline and other data sources and drive advanced reporting to provide further insight and develop actionable recommendations with stakeholders.

Reporting to the Director of Marketing Analytics, you will partner with client Marketers to harness the power of data to improve decision making and effectiveness.


Partner with Marketing stakeholders to understand business objectives, structure key questions, and define metrics and report/dashboard structure that support business needs

Deep understanding of Google Analytics; experience using segments, building custom reports, enhanced ecommerce, leveraging the API and/or Big Query for data extraction

Apply structured problem solving and hypothesis-driven thinking to move swiftly to insights

Build robust reporting solutions for enabling stakeholder self-service

Conduct appropriate follow-up analyses, which may be stakeholder-directed or self-directed

Articulate findings to internal stakeholders using strong written and verbal communication skills, and provide guidance and recommendations on appropriate next steps

Drive adoption and usage of reporting and metrics across the Marketing organization


Basic (Required)

Bachelor's degree

Minimum of 1 years of analytics experience

Strong Google Analytics experience

Structured problem solving skills

Exposure to an analytics programming language (R, Python, Scala)

Knowledge of relational databases, or willingness to learn

Ability to tell a clear story with data and translate to implications

Ability to create effective PowerPoint presentations, tailored for audience

Strong communication and interpersonal skills

High performing, high energy self-starter, with ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment


Knowledge of A/B testing or tag management a plus.

Strong technical aptitude

Experience with data visualization tools like Tableau

Statistical background, including the ability to explain statistical concepts to others


  • Information Technology

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Google Analytics Marketing Analyst

Randstad Technologies
Boston, MA 02210

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Randstad Technologies
Boston, MA

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