13 days old

Event Manager

القاهرة, AL QAHIRAH
  • Job Code
    226516BR
  • Jobs Rated
    187th
Introduction


Your Role and Responsibilities
The Event Manager plans in conjunction with the end-to-end campaign strategy to support
the Category/Program and portfolio business and revenue objectives. He/She will be using
WW Event Kits for portfolio event series that needs to be executed in the
GEOs and will also be leveraging Event Report Analysis to provide insights on event performance and work with Marketing Performance Manager on corrective action plan as needed. The Event Manager will be managing the allocated event budget and EST and all related tools (EST-CTEBA, GRP/EIT, MFR) as well as assuming responsibility for Events Process Compliance and implementing post event follow up plans and drive a cadence to ensure responses are captured and nurtured.
The ideal candidate will be able to significantly broaden the impact of our events with comprehensive, surround digital tactics to acquire new audiences, deliver greater value and capture remote leads, through execution.

Key Responsibilities

Managing customer events collaborating with Market Managers and aligned by Diamond
Team (s)/Countries. In charge end-to-end from planning, execution and lead management
The role requires a strong understanding of the demand generation campaign process end-to-end from planning to tactic execution with a specific focus on events.
Ensure all deadlines are met for on-time in-market delivery of campaigns.
Ensure all planning information is complete to enable tracking of results. Review campaign results and recommends adjustments.
Adheres to the marketing process, business controls and demonstrates proper application of the marketing tools.
Maintain flexibility to respond to business stresses and gaps while keeping program execution on course.
Work on end to end campaign planning, management, execution and results analysis
Define, plan & execute tactics in accordance with the given budget to achieve defined targets.
Assist team with planning requirements; provide recommendation by leveraging global assets or best practices
Build business case and ensure response lead management is in place
Monitor and measure event performance, take any corrective actions when necessary
Provide campaign learning and recommendation for better enablement and execution
Interact with internal and external teams
Manage agency relationships, prepare briefs for agencies and make sure services delivery is in line with expectations
Interface with necessary worldwide, European focal points, program owners around tactic planning & execution
Share and/or adopt best practices and apply lessons learned with marketing teams in
Bucharest, in European countries or worldwide

Requirements

Event Management Experience
3-5 years of marketing experience
Strong verbal and written communication skills, demonstrated leadership skills, and project management skills.
Deep understanding of marketing data, segmentation, and metrics
English - native or proficient level


Required Professional and Technical Expertise

Event Management Experience
3-5 years of marketing experience
Strong verbal and written communication skills, demonstrated leadership skills, and project management skills.
Deep understanding of marketing data, segmentation, and metrics
English - native or proficient level


Preferred Professional and Technical Expertise

MNC experience


About Business Unit


Your Life @ IBM


About IBM


Location Statement


Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Categories

Industry

  • Computers Software and Hardware

Jobs Rated Reports for Event Coordinator

Posted: 2019-08-10 Expires: 2019-09-09

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Event Manager

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القاهرة, AL QAHIRAH

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Event Coordinator
187th2018 - Event Coordinator
Overall Rating: 187/220
Median Salary: $48,290

Work Environment
Poor
175/220
Stress
Very High
212/220
Growth
Fair
90/220
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