15 days old
2018-08-022018-08-30

Email Marketing Coordinator

Nashville, TN 37203
  • Job Code
    636868
  • Payrate
    $25 To $28
job summary:

Randstad Technologies, a global and national leader in the IT Staffing and Services industry has an immediate need for an Email Marketing Coordinator sit onsite in Nashville, TN, to join a highly talented and growing brand marketing team.

This is 6 month contract with possible extensions, paying $25-$28/hr.

The Email Marketing Coordinator is a marketing role responsible for leading the planning, creation, testing, execution and evaluation of all email campaigns for a large hospitality organization. This person will serve multiple clients, often over the same time period, working closely with the Email Marketing Manager, property stakeholders, e-commerce personnel and other marketing teams to create and execute various email marketing strategies.

 
location: Nashville, Tennessee
job type: Contract
salary: $25 - 28 per hour
work hours: 9 to 5
education: Bachelors
 
responsibilities:
  • Use Adobe PhotoShop, Adobe Illustrator, DreamWeaver and other creative software to create HTML files, edit image files and produce creative assets needed for email marketing execution.
  • Working with stakeholders to build out marketing content calendars and managing those calendars from asset collection thru email creation and execution.
  • Responsible for analyzing and reporting the efficiency of email campaigns to leadership and hotel stakeholders on a regular basis.
  • Creating weekly email campaigns including coding all HTML, ensuring mobile optimization, setting up tracking links and overseeing quality control.
  • Involved in the planning and execution of all email testing initiatives (A/B splits, price elasticity, click-through rates, purchase conversions, etc.).
  • Collaborates with other important constituencies to better understand and further refine segmentation and targeting of email communications.
  • Establish email benchmarking, set up tracking/conversion mechanisms and monitor trends that may impact established goals.
  • Own all email related documentation. Help create and maintain email processes and workflows.
  • Responsible for auditing and maintaining email content in production.
  • Serve as a knowledge expert on the various email programs available
  • Coordinate email marketing initiatives against email drop calendars to ensure we are leveraging all marketing channels available.
 
qualifications:
  • Minimum, 2+ years of email experience; 2-4 years of Marketing
  • Strong project management skills required serving multiple clients and project plans
  • Excellent communication (oral and written), interpersonal, collaborative, consultative and organizational skills an absolute must
  • Ability to be independent yet team oriented while possessing strong leadership skills
  • Drive and commitment to exceed goals in a high pressure work environment delivering against multiple priorities
  • Exceptional attention to detail and commitment to providing high quality work
  • Strong work ethic
  • Ability to track promotions and provide reports
  • Proficiency in email coding and an aptitude for troubling shooting coding errors
  • Ability to extract and analyze data with the goal of creating meaningful reports that can drive business decisions
  • Experience with MS Office suite
 
skills:
  • Prior experience with campaign management tools such as Unica, Neolane, Exact Target, Eloqua
  • Experience with WYSIWYG tools (Dreamweaver), HTML, Adobe Photoshop, Adobe Illustrator
  • Knowledge of CAN-SPAM laws

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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Email Marketing Coordinator

Randstad Technologies
Nashville, TN 37203

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