17 days old
2018-04-062018-05-06

Director, Digital & Marketing

Walgreens
Chicago, IL
Job Summary

Manage teams responsible for:

  • Influencing cross-channel digital marketing strategy in support of corporate marketing campaigns

  • Executing digital marketing owned channel (website and mobile app) tactics

  • Developing digital content strategy

  • Developing POV and educating internal business partners and leadership on digital marketing best practice, market & technology advancements, and consumer engagement trends


Lead digital marketing strategic and tactical development in partnership with retail (traditional) marketing and agencies, leveraging data and input from channel execution teams such as email, website, mobile app, SEO, affiliate, social media, and paid search. Recommend digital channel and content mix depending on marketing and customer objectives. Requires understanding of business and brand goals, and context of activities across other (traditional) marketing channels.

Coordinate and manage execution of owned digital marketing tactics on Walgreens.com and the Walgreens mobile app, with functional support from creatives, UX, and digital products. Identify short-form and long-form digital content in support of customer and brand strategy. Lead content creation with external and internal creative resources. Ensure execution is consistent with brand priorities and achieves customer / brand objectives by identifying and measuring KPIs, design and measure test / control, and leading ongoing reviews with brand and traditional marketing counterparts.

Lead effort to educate internal business partners and leadership on digital marketing best-practice, leveraging campaign results and learnings from owned and paid digital media channels, primary / secondary research, and vendor / supplier knowledge-sharing. Determine digital marketing capabilities needed to support overall business and customer strategy, both in terms of marketing and customer dynamics in the status quo, as well as potential future advancements.


Job Responsibilities
  • Directs the marketing strategies and plans for digital to achieve the strategic and operational business goals and targeted financial and content quality results. Develops and oversees the implementation of processes, and policies that have significant impact upon the organization.
  • Develops short- and long-range marketing strategies and plans.
  • Directs managers accountable for marketing within the Digital organization, and relies on some key centralized resources such as finance, creative, engineering, product and administration.
  • Makes recommendations for the formulation of strategies and operating plans and is responsible for plan execution and reporting.
  • Accountable for delivering against key metrics, including financial goals outlined for digital marketing. Develops budget for marketing plans and is accountable for delivering against business goals/objectives.
  • Sets financial, operational and quality metrics for digital marketing campaigns, in partnership with channel owners and brand marketing team.
  • Oversees the execution of marketing plans for specified area of responsibility.
  • Shares highly complex information related to marketing plans and strategy. Interacts with senior management to keep abreast of objectives. Interacts with direct reports and peers in management / customers / vendors to interpret information and improve cross-functional processes and programs. Builds and enhances key internal and external contacts.
  • Accountable for growth and optimization of consumer awareness, market share and/or specified initiatives. . Reviews the competitive marketplace and makes adjustments to digital marketing strategy and plans based upon identified information.
  • Oversees and directs the work of managers and their subordinates. Obtains and allocates resources to meet operating plans. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace

Walgreens, one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc., the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens omnichannel business includes Walgreens.com and VisionDirect.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.

As the neighborhood drugstore and retailer, our goal is to make health and happiness simpler, easier and within reach. And we remain a trusted wellness provider offering convenient access to important health services, such as immunizations and an array of pharmacy services that can help patients improve their health. To our team members, Walgreens represents a unique opportunity to excel in their careers in a welcoming and inclusive environment. We offer the chance to work in a truly supportive environment, and be a part of a progressive organization dedicated to the well-being of our customers, team members and the communities we all call home.


Basic Qualifications

  • Bachelor's degree and at least 6 years of experience in Marketing, eCommerce, and/or Strategy OR High School Diploma/GED and at least 9 years of experience in Marketing, eCommerce, and/or Strategy.
  • Experience establishing and maintaining relationships with individuals at all levels of the organization, in the business community and with vendors.
  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems.
  • Experience managing and leading cross-functional teams.
  • Experience interacting at the executive level.
  • At least 3 years of experience planning, developing, and managing departmental expense and capital budgets.
  • At least 2 years of experience directly managing people, including hiring, developing, motivating, and directing people as they work.
  • At least 2 years of experience in indirect management of team members, including assisting in the development, training and assignment of work/projects to other team members.


Preferred Qualifications

  • MasterĂ¢€™s degree / MBA
  • Retail or healthcare experience
  • Marketing / digital marketing experience
  • 4+ years of experience directly managing people
  • 3+ years of experience working in matrixed organization, managing teams required to effectively operate with cross-functional partners
  • Comfort with ambiguity and change
  • Strong problem-solving and analytical capabilities



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Director, Digital & Marketing

Walgreens
Chicago, IL

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Walgreens
Chicago, IL
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