24 days old

Digital Marketing Analyst

New York, NY 10019
  • Job Code
    578245
  • Payrate
    $35 To $40

Marketing Analyst


The Marketing Analyst is primarily responsible for tracking, analyzing, reporting, and optimizing email marketing campaigns to help achieve contractual traffic and revenue goals for all sold Education activities and outcomes studies that target both physicians and other healthcare professionals. The ideal candidate will bring strong project management, data management, analytical, communication, and problem solving skills. He/she must have a proven ability to meet tight deadlines, while maintaining the ability to think strategically and work proactively.


Specific Responsibilities:


- Collaborate closely with the Audience Engagement team to manage and coordinate email tactics within marketing plans for all sold Education activities. More specifically:


- Develop a strong understanding of the Education product portfolio in order to assist in the creation of key email strategies to target the right audience


- Orchestrate email marketing campaigns and oversee deployment of direct response tactics


- Perform deep-dives of email marketing campaigns to inform best practices for different Educational products


- Collaborate with internal team to develop/update email assets (e.g. new email templates) for current and new products


- Manage and execute on custom email target lists, and communicate timelines with Project Managers within WorkFront to determine revenue recognition dates


- Manage in-language email processes for timely execution of promotional materials


- Oversee overall activity performance and analyze email response rates on a daily/weekly basis (with particular focus at the end of each quarter) in order to quickly adjust marketing campaigns to meet aggressive revenue goals


- Assist with revenue-pacing analyses based on activity performance at the end of every quarter - to provide upper management with daily status updates


- Assist in providing ongoing reporting and analysis to inform and support business decisions by:


- Creating and disseminating monthly summary reports (eg, activity tracking reports) that will help drive business decisions


- Understanding the key drivers and audiences for each business unit and their specific marketing potential


- Creating documentation around new processes derived from email testing results


- Work with manager to create and execute on social media marketing campaigns (including Twitter, YouTube, etc) to increase social media presence and following, and to drive participation to Education site from these various platforms


- Work with internal teams and senior management to share internal promotional data, as well as provide insight into new market trends and promotional methods that may improve Education's current promotional strategies


- May be required to support internal members with Education marketing plans


Required Skills:


- 2+ years of related work experience in the digital or email marketing space


- Must be proactive, responsible, accountable, detail-oriented and results-driven


- Demonstrate ability to multi-task in a fast-paced environment


- Strong organizational, operational, analytical, presentation, and project management skills combined with excellent verbal and written communication skills


- Proven success in working both independently as well as with cross-functional teams


- Proficient in understanding, representing, and communicating data-driven analysis to various departments and senior management


- Excellent organization and documentation skills (Excel, Word, and PowerPoint)


- Education: BA/BS degree is required


Desired (not required) Skills:


- Experience in Omniture a plus


- Familiar with project tracking and management; experience in WorkFront a plus


- Knowledge of the online media landscape is highly desirable (and as it relates to the Healthcare Industry is a plus)


Education/Certifications:


- Education: BA/BS degree is required


- Experience in Omniture a plus


- AtTask Workfront knowledge a plus

Categories

  • Information Technology

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Digital Marketing Analyst

Randstad Technologies
New York, NY 10019

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Digital Marketing Analyst

Randstad Technologies
New York, NY
US

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