5 days old

Digital Content Manager

القاهرة, AL QAHIRAH
  • Job Code
    202370BR
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
IBM Digital Content Marketing Manager, Middle East and Africa
IBM is seeking a content creator to write and produce various types of downloadable content to expand digital engagement. This role requires creativity, attention to detail, and project management skills. The Digital Content Marketing Manager will position IBM value propositions to targeted buyer and influencer groups through compelling storylines that are built into assets and delivered throughout communications and in social and digital media.
Responsibilities:
  • Create content to drive engagement and develop value positions, messaging, and storylines for the IBM
  • Define, refresh and localize market leading messages that are clear, crisp and focus on differentiation
  • Create input (messages, storylines, etc) for asset development
  • Collaborate with Campaign Managers to create and execute plans to activate conversations
  • Package and manage content for new buyers and influencer initiatives for social media and digital channels
  • Provide regular, helpful content thats aligned with their needs and interests.
  • Gauge the effectiveness of content and modifying content strategy based on this data
Skills:
  • BA/BS degree
  • Past experience producing content for the web including developing compelling narrative along the stages of the buying journey
  • Knowledge of cohort needs and behavior
  • Developing content strategies and blueprints
  • Managing editorial process and performance
  • Experience with web, social, and digital analytics
  • Journalistic Writing & Editing Style
  • Developing Messaging Plan & Proof Points
  • Knowledge of Digital Channels
  • Perfect command of English and Arabic languages
  • Self driven and team player


Required Professional and Technical Expertise
Excellent arabic/english writing skills
Creative
Previous experience in a related field
Good industry knowledge

Preferred Professional and Technical Expertise
N/A

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Categories

Industry

  • Computers Software and Hardware
Posted: 2019-08-16 Expires: 2019-09-15

Featured Jobs

Career News

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Digital Content Manager

IBM
القاهرة, AL QAHIRAH

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast