11 days old

CRM Data Analyst

Austin, TX 78731
  • Job Code
    580733

Position Overview:


We seek an Experienced CRM Data Analyst/Scientist who will lead efforts to build the architecture and then solve some of the most analytically complex questions that a fast-growing retail and ecommerce company faces, leveraging a trove of data including: web traffic, sales, and customer data and turning it into actionable insights.


This position requires a combination of strong data analysis, data mining, business analytics, and presentation skills. A good understanding of business strategy and experience in the ecommerce industry is helpful, and fashion industry understanding is even better.


Responsibilities:


DESIGN:


- Strategically contribute in driving business decisions through data and analytics


- Work with IT and vendors to derive an architecture that will allow for data mining and analytics


- Design and implement report/dashboards for the consumption of business stakeholders


- Develop consistent approaches and methodologies, automate repeatable tasks and drive process efficiencies


- Support the design and implementation of multi-channel CRM


ANALYZE:


- Analyze multiple data sets to extract insightful understanding of customer behavior across multiple channels


- Conduct statistical analysis and test hypothesis around business questions


- Design and develop data driven model that captures Lifetime Customer Value across all channels


- Forecast performance measures for customer cohorts that feed into financial planning


- Assist in the design of unique marketing campaigns/incentives, considering payback and ROI


COMMUNICATE:


- Translate complex analytics into concise and easily consumable outputs to assist stakeholders with data driven decisions


Our Ideal Candidate Will Have:


- Educational major in mathematics, statistics, marketing, business analytics, or economics


- 5+ years' experience in data analysis in consumer/retail marketing analytics/ data mining


- Champion of Data mining and predictive modeling techniques


- Command of databases and data warehousing techniques


- Experience with complex database querying using SQL (or similar query language); working knowledge of BI/visualization tools is (Tableau, Spotfire, QlikView, etc.) is a plus


- Mastery of Excel, including pivot tables, and PowerPoint slide creation


- Comfortable presenting insights from quantitative analysis and models to a non-technical audience


- Familiarity of concepts around revenue and profit optimization (Application of design of experiments and measurement in marketing)

Categories

  • Information Technology

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CRM Data Analyst

Randstad Technologies
Austin, TX 78731

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CRM Data Analyst

Randstad Technologies
Austin, TX
US

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