23 days old
2017-11-172017-12-15

Content Syndication Marketing Manager

Milpitas, CA 95035
  • Job Code
    588350
  • Payrate
    $40 To $50

Primary Responsibilities:


- Communicate with the sales team to ensure that they are aware of the latest marketing programs and have the right tools to follow up as required


- Oversee and drive content syndication to support Cisco Collaboration revenue objectives growing existing base and acquiring new customers


- Consistently iterate and improve marketing programs through measurement and optimization


- Manage the interface with external agencies including media vendors, creative/digital agencies, writers, translation vendors, etc.


- Partner with campaign managers to build email nurture tracks and launch targeted campaigns


- Support sales with content and case studies to help support the sales narrative


- Understand complex buying/selling processes involving multiple decision-makers for web collaboration purchasing


- Ensure effective and efficient two-way communication between the Growth team and sales teams


- Work cross-functionally across the organization to oversee the timely execution of demand generation marketing plans, aligning with sales team on content plans


- Track and measure metrics across demand generation and field marketing programs, optimizing resources against objectives and budget


- Manage relevant agencies and 3rd parties in the execution of programs


The ideal candidate:


- BA in marketing or other related field


- 7+ years of technology marketing, or related experience, SaaS company experience a plus


- Hands-on knowledge of best practices in B2B content syndication and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint


- Proven ability to work closely with product marketing, product management and sales to obtain relevant content for communications and lead generation campaigns


- Proven ability to build relationships with sales, services, and product marketing


- Strong knowledge of demand generation channels and vendors for best performing outcomes.


- Experience in vendor management and negotiating


- Experience in managing quarterly and annual program budgets


- Prior experience with Eloqua and Salesforce a definite plus


- Integrated marketing program planning, execution, and reporting experience


- Excellent written and verbal communication skills


- Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks


- Ability to think critically and make data-driven decisions

Categories

  • Information Technology

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Content Syndication Marketing Manager

Randstad Technologies
Milpitas, CA 95035

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Content Syndication Marketing Manager

Randstad Technologies
Milpitas, CA
US

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