23 days old

Content Syndication Marketing Manager

Milpitas, CA 95035
  • Job Code
  • Payrate
    $40 To $50

Primary Responsibilities:

- Communicate with the sales team to ensure that they are aware of the latest marketing programs and have the right tools to follow up as required

- Oversee and drive content syndication to support Cisco Collaboration revenue objectives growing existing base and acquiring new customers

- Consistently iterate and improve marketing programs through measurement and optimization

- Manage the interface with external agencies including media vendors, creative/digital agencies, writers, translation vendors, etc.

- Partner with campaign managers to build email nurture tracks and launch targeted campaigns

- Support sales with content and case studies to help support the sales narrative

- Understand complex buying/selling processes involving multiple decision-makers for web collaboration purchasing

- Ensure effective and efficient two-way communication between the Growth team and sales teams

- Work cross-functionally across the organization to oversee the timely execution of demand generation marketing plans, aligning with sales team on content plans

- Track and measure metrics across demand generation and field marketing programs, optimizing resources against objectives and budget

- Manage relevant agencies and 3rd parties in the execution of programs

The ideal candidate:

- BA in marketing or other related field

- 7+ years of technology marketing, or related experience, SaaS company experience a plus

- Hands-on knowledge of best practices in B2B content syndication and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint

- Proven ability to work closely with product marketing, product management and sales to obtain relevant content for communications and lead generation campaigns

- Proven ability to build relationships with sales, services, and product marketing

- Strong knowledge of demand generation channels and vendors for best performing outcomes.

- Experience in vendor management and negotiating

- Experience in managing quarterly and annual program budgets

- Prior experience with Eloqua and Salesforce a definite plus

- Integrated marketing program planning, execution, and reporting experience

- Excellent written and verbal communication skills

- Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks

- Ability to think critically and make data-driven decisions


  • Information Technology

Randstad utilizes a technology-driven focus with a human touch to provide better staffing and business solutions to organizations around the world. Our team of experts match professionals with available career opportunities in a variety of fields.

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Content Syndication Marketing Manager

Randstad Technologies
Milpitas, CA 95035

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Content Syndication Marketing Manager

Randstad Technologies
Milpitas, CA

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