12 days old

Cloud Performance Marketing Professional, Campaign Manager

台北市, TAIPEI 110
  • Job Code
    236648BR
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems.

Your Role and Responsibilities
Cloud Performance Marketing Professional acts as the demand generation leader for Cloud marketing campaign planning, deployment and optimization. Closely collaborated with local and regional Cloud business leaders and marketing team, this role is responsible to develop and execute an integrated end-to-end Cloud campaign strategy that supports business objectives via a client journey that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads.


Required Professional and Technical Expertise
- Demand Generation: develop and execute integrated marketing campaigns to address local market demands and business gaps; build market awareness and generates demand with existing customers and prospects to support Cloud business objectives
- Digital & Social Marketing: use innovative digital & social marketing to build stronger and better client experiences; ensure marketing objectives are strategically aligned across the buyer's digital journey
- Data & Analytics Expertise: apply analytics to better profile, target and re-target prospects; adapt campaigns to deliver higher quality responses and improve conversion rates
- Response & Lead Management: define and execute end to end response and lead management; drive high quality responses and proactive follow-up; co-work closely with Digital Development Representatives for opportunity yield and progression
- Team work: work collaboratively with IBM Marketing and cross-brand, cross-functional teams


Preferred Professional and Technical Expertise
- Client Centric, data driven, and outcome focused
- Experience in marketing strategy and campaign development
- Experience in digital and social marketing
- Excellent oral and written communication skills
- Cloud market intelligence and portfolio experience is a plus



About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work enviroments for IBMers.

Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world. What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion. Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Categories

Industry

  • Computers Software and Hardware
Posted: 2019-09-10 Expires: 2019-10-10

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Cloud Performance Marketing Professional, Campaign Manager

IBM
台北市, TAIPEI 110

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