27 days old

Campaign Manager

Durham, NC 27709
  • Job Code
Job Description
IBM is looking for a proven senior Demand Generation Manager who is creative, data driven, collaborative, and has a passion for demand marketing. We are looking for an innovative leader with experience in developing integrated campaigns that attract new customers, cross-sell to existing customers, and progresses pipeline to deliver outstanding results. This individual is responsible for the end to end campaign working across a team of specialists (events, digital, database marketing, etc) to execute the strategies that deliver measurable results across FTF channels as well earned and paid channels. Specific responsibilities of this role include:
  • Directional manage cross discipline marketers to specific revenue objectives and outcomes in a matrixed organization including campaign managers, digital specialist, event planning and execution, social media, and content managers.
  • Develop and direct the deployment of IBM North America marketing strategies; establish the program strategy, targeting and touch point timing. Partner with the worldwide team and agency partners to manage program content, offerings, measurement and optimization.
  • Drive continuous improvement in results through campaign optimization : the leader will leverage KPIs across multiple tools and teach team members to leverage KPIs to identify areas of optimization, test hypotheses, revisit results, rinse and repeat again.

Key responsibilities
  • Be the leading evangelist and enabler of client-centric, data-driven campaign management
  • Lead the team in developing and executing an integrated end-to-end campaign strategy that supports the Business Unit objectives via a buyer's path to proficiency that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads
  • Lead the overall event strategy and digital & social media strategies to establish a cohort path to proficiency across all touch points
  • Ensure all members of the team can describe, predict, evolve, and improve marketing performance for their focus area
  • Manage the quarterly budget across campaigns to ensure the best business result
  • Collaborate and team with peers to share and learn best practices and common approaches to building and optimizing campaigns
  • Consult with marketing and sales executives and team members to ensure the execution plan meets business needs
  • Consolidate, analyze and manage response lead management plans to digital sales capacity requirements
  • Lead key agency strategies and relationships
  • Communicate execution plan and gaps to multiple stakeholders

Primary teams this role works with:
The leader will work with the direct and extended North America marketing team, North America and Global Product Managers, Global Campaign Managers and Leadership, NA Sales, extended NA Marketing Leadership team

What technologies, trends should this person be Passionate about?
  • Current digital marketing concepts, strategies and best practices
  • Data driven marketing transformation effective use of data (vs paralysis) from multiple KPIs, dashboards and information to make campaign optimization recommendations and decisions
  • Compelling, client centric content and campaign strategies

5 or more years in Technology oriented marketing role (Services, Hardware, software) would be preferred but candidates working in fast moving markets requiring continuous planning and execution will be considered.

What Personality traits would make the candidate successful in this role?
  • Results oriented
  • Self starter with energy, drive and determination to accomplish goals and demonstrated ability to multi-task but stay focused on the end objective
  • Inspirational, compelling personality; the kind of person others always look to for ideas
  • Relishes debate, finds possibility where there is none, and has strong vision for the future
  • Analytical mind that can translate strategic direction into concrete actions
Discover what you can do at IBM

Campaign Managers are located in IBM offices in Raleigh, NC.

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.
Discover your true potential.
Be yourself.


Required Technical and Professional Expertise

  • Campaign, Events and Digital Marketing 8 years
  • Analytics and Problem Solving 5 years
  • Project and Financial Management 6 years

Preferred Tech and Prof Experience

  • Technology, Strategy and or Marketing Agency marketing with companies like Accenture, Microsoft, AWS, McKinsey, Dell
  • Marketing automation software
  • Executive presentation and communications skills

EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.



  • Computers Software and Hardware
Posted: 2019-04-25 Expires: 2019-05-25

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Campaign Manager

Durham, NC 27709

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