17 days old

Business Systems Consultant 4 - Marketing Campaign Business Systems Analyst

San Francisco, CA
  • Job Code
Job Description

This resource will join the Marketing Customer Experience Data Products team as a Marketing Campaign Business Systems Analyst. This resource will act as the owner of the IBM Campaign technology platform and will actively partner across IT, business and technical partners to facilitate the successful execution of marketing campaigns.

Key Responsibilities Include:

  • Develop a solid understanding of the current data warehouse and application environment to support the development of Campaign workflows.
  • Develop a deep understanding of the Wells Fargo campaign operations process and the technical processes needed to support marketing requests.
  • Serve as primary point of contact for managing vendor technology relationships for Campaign application.
  • Work with teams to coordinate training, resolve questions, assess user needs, and recommend changes to Campaign environment.
  • Evaluate new and emerging technologies, vendors and business models. Maintains a broad understanding of industry trends and innovations, and their impact on technology.
  • Conduct analysis to determine best path for solving business problems/opportunities that may include process improvement, process documentation, systems enhancement, user training, and/or software procurement.

Divisional Information

Data Management and Insights (DMI) is transforming the way that Wells Fargo uses and manages data. Our work enables Wells Fargo to empower and inform our team members, deliver exceptional experiences for our customers, and meet the elevated expectations of our regulators. The team is responsible for designing the future data environment, defining data governance and oversight, and partnering with technology to operate the data infrastructure for the company. This team also provides next generation analytic insights to drive business strategies and help meet our commitment to satisfy our customers financial needs.

Required Qualifications

  • 5+ years of business systems analysis experience, business systems design experience, or a combination of both
  • 1+ year of database marketing experience
  • 2+ years of client relationship management experience
  • 3+ years of SDLC (System Development Life Cycle) experience
  • 3+ years of experience capturing and documenting complex business and functional requirements

Desired Qualifications

  • Excellent verbal, written, and interpersonal communication skills
  • A BS/BA degree or higher
  • 1+ year of SQL or SAS experience
  • Ability to work effectively in virtual environment where key team members and partners are in various time zones and locations
  • Knowledge and understanding of risk management
  • Ability to articulate issues, risks, and proposed solutions to various levels of staff and management

Other Desired Qualifications
  • 1+ years of marketing campaign support experience utilizing IBM Campaign (UNICA) or marketing automation software such as Marketo, etc.
  • Experience in business process design and deployment
  • Ability to design/produce reports for tracking and metrics
  • Familiarity with Project Management Methodologies such as Agile or Waterfall
  • Previous experience working within banking, finance or other heavily regulated industries


All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.



  • Information Technology
  • Legal
  • Marketing
  • Transportation / Warehouse

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Business Systems Consultant 4 - Marketing Campaign Business Systems Analyst

Wells Fargo
San Francisco, CA

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Business Systems Consultant 4 - Marketing Campaign Business Systems Analyst

Wells Fargo
San Francisco, CA

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