5 days old
2018-08-092018-09-06

Business Analyst w/ Multivariate Testing

Philadelphia, PA 19103
  • Job Code
    636196
job summary:

This position will perform A/B and Multivariate testing strategy development and execution for a key vertical within Comcast's digital experiences. This position will work collaboratively with the Analytics team, User Experience team, Marketing Communications team and with all DCOE disciplines. The candidate must possess in-depth experience managing optimization for eCommerce websites and apps as well as broad product experience in an agile framework. The candidate will also need very strong analytical, collaboration, presentation and partnership-building skills.

 
location: Philadelphia, Pennsylvania
job type: Contract
work hours: 8 to 4
education: No Degree Required
 
responsibilities:

- Identifies and develops hypotheses for purpose of increasing eCommerce B2B sales (online only purchase) for SMB segment.

- Writes A/B and Multivariate test brief which are the input to the agile development process for executing optimization tests: UX/Development/QA

- Ensures flawless design and execution of tests and ensures rigorous analysis of results to surface consumer insights and inform future test plans.

- Leverages excellent listening, facilitation, and organizational skills, and the ability to lead people within a complex environment.

- Stays current on industry and competitive dynamics and developments that will lead to improved sales channel and demand generation marketing in the e-commerce distribution channels.

- Other duties and responsibilities as assigned.

Education and Experience

- Generally, requires 3-5 years related experience

- Bachelors degree; MBA preferred

- Proven ability to collaborate with and achieve actionable results working with other teams, plus the ability to build strong relationships

- Experience with and in-depth knowledge of Adobe Analytics and Adobe Target or similar platforms

- Experience managing A/B tests that have produced increases in conversion rates digital experiences.

- Excellent verbal and written communication skills, including an ability to communicate effectively with senior leaders

- Analytical experience required with demonstrated spreadsheet skills and ability to interpret data to drive decisions

- - Expertise in experiment design for conversion optimization is strongly preferred

- - Confidence in presenting strategy and receiving feedback from senior leaders

- - Demonstrated ability to identify, understand and support business opportunities

- - Experience with Agile software development methodology

- - Strong organizational skills and project management abilities

- - Ability to work autonomously and manage many projects simultaneously

- - Ability to think strategically and drive ideas into action, with a positive outlook and willingness to take personal initiative

- - Understanding of the online marketing and eCommerce space

 
qualifications:

- Generally, requires 3-5 years related experience

- Bachelors degree; MBA preferred

- Proven ability to collaborate with and achieve actionable results working with other teams, plus the ability to build strong relationships

- Experience with and in-depth knowledge of Adobe Analytics and Adobe Target or similar platforms

- Experience managing A/B tests that have produced increases in conversion rates digital experiences.

 
skills:
  • Experience with Marketing Strategy, Digital conversion or ecommerce sales experience
  • Understanding of testing (A-B testing and optimization)
  • Digital testing , direct response background
  • Experience with test design

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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Business Analyst w/ Multivariate Testing

Randstad Technologies
Philadelphia, PA 19103

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Business Analyst w/ Multivariate Testing

Randstad Technologies
Philadelphia, PA
US

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