10 days old

Analytic Consultant 2

Secunderabad, Telangana 500003
  • Job Code
Key Responsibilities

(what he/she does 80% of the time)
Campaign Design and Strategy
  • Consult with the Optimization team to confirm and finalize marketing campaign requirements.
  • Determine data sources required to meet campaign specifications
  • Translate marketing campaign requirements into campaign targeting/selection rules.
Campaign Build and Execution
  • Finalize campaign requirements with Optimization team.
  • Receive and QA any external data files (e.g., line of business files)
  • Build campaigns in IBM Campaign Management (formerly Unica Affinium)
  • QA campaign build
  • Provide waterfall reports and sample records.
  • Execute campaigns ensuring 100% error free work.
  • Troubleshoot any potential campaign issues.
Campaign Results Analysis
  • Support ad-hoc campaign performance analyses with Optimization team.
  • Work with the Optimization team and email vendor to resolve any data issues
(what he/she does 20% of the time)
Take advantage of Knowledge Services wide initiatives and utilize the opportunity to learn, experiment and demonstrate new skills and other business problems (across different lines of businesses)
Unique Knowledge / Skill requirement
  • 4+ years of reporting experience, analytics experience, or a combination of both; or a BS/BA degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis and 2+ years of reporting experience, analytics experience, or a combination of both
  • 3+ years of SQL experience
  • 3+ years of Experience with campaign management software, preferably IBM Campaign Management (formerly Unica Affinium)
  • A+ level of expertise in MS office packages PowerPoint, Excel and Word
  • Ability to identify in efficiencies and opportunities to improve the process
  • Excellent analytical, problem solving
  • Persuasive written and verbal communication skills
Desired Qualifications
  • 4+ years of marketing analytics experience
  • Experience in gathering, analyzing and interpreting large datasets
  • Ability to work effectively in a team environment
  • Ability to communicate effectively with business partners and project managers
  • Strong analytical skills with high attention to detail and accuracy
  • Excellent verbal, written, and interpersonal communication skills
  • End-to-end marketing campaign management experience
Experience creating and implementing integrated direct marketing programs using digital and offline channels
Operating Environment/ Operational Management
  • Team is located in multiple cities providing support to EGS teams and other Wells Fargo business units also located in multiple cities.
  • Being able to adapt to change
  • Bring a culture of operational excellence and enhancements
  • Good team player
Relationship Management
  • Engage with cross culture team members and stake holders
  • Engagement and work with multiple senior management stakeholders



  • Engineering
  • Marketing

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Analytic Consultant 2

Wells Fargo
Secunderabad, Telangana 500003

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Analytic Consultant 2

Wells Fargo
Secunderabad, Telangana

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